Website Benchmarks by Industry & Technology
Compare your site's SEO, performance, accessibility, security, and design scores against real-world industry medians and platform-specific data.
By industry
Choose your sector to see median scores across every dimension.
E-commerce
Online stores, marketplaces, and product-focused websites.
Median overall
61/100
SaaS / Software
Software platforms, dashboards, and developer tools.
Median overall
70/100
Media / Publishing
Blogs, news sites, and content-driven publications.
Median overall
64/100
Local Business
Local service businesses, restaurants, and brick-and-mortar sites.
Median overall
54/100
Agency / Services
Design studios, marketing agencies, and creative portfolios.
Median overall
67/100
Other
General websites across all industries.
Median overall
62/100
By technology
See how sites built on specific platforms and frameworks compare.
WordPress
Sites built on WordPress CMS, covering blogs, news, and content publishers.
Median overall
62/100
Shopify
E-commerce stores running on the Shopify platform.
Median overall
63/100
Next.js
Web apps and marketing sites built with the Next.js framework.
Median overall
72/100
Webflow
Marketing and portfolio sites built on Webflow.
Median overall
69/100
Wix
Small business sites built on the Wix website builder.
Median overall
53/100
WooCommerce
E-commerce stores built on WordPress + WooCommerce.
Median overall
61/100
Why benchmarks matter
A score of 65 means nothing without context. Knowing that the median e-commerce site scores 62 on SEO — and the top quartile reaches 78 — tells you exactly where to focus.
Set realistic targets
Don't chase arbitrary 100/100 scores. Aim to beat the industry P75 first.
Prioritise high-ROI fixes
If your sector's security median is 65 and you score 40, that's your biggest gap.
Track progress over time
Run regular audits and watch your scores rise relative to the industry norm.