Agency / Services Website Benchmarks
Industry median scores across SEO, performance, accessibility, security, design, and technical health.
Median scores — Agency / Services
Score breakdown
SEO
+2 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
+1 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+3 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
+2 pts (6 mo)Clean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 6 dimensions improving.
+2 pts
+1 pts
+3 pts
+1 pts
+2 pts
+2 pts
Platform breakdown
Common platforms used in this industry — see how each one benchmarks.
Top-performing Agency / Services sites
Anonymised score profiles from the top quartile of audited agency / services sites.
Score range
90–97 / 100
Fluid typography, perfect accessibility audit, sub-1 s LCP
Score range
84–89 / 100
Portfolio case-study schema, preload hero font, CSP strict mode
Score range
77–83 / 100
Smooth scroll polyfill removed, clean meta tags, AVIF images
Key insights for Agency / Services
Agency sites lead on design — portfolio-driven builds invest heavily in visual polish.
SEO is solid but not exceptional; agencies focus more on conversions than organic ranking.
Accessibility improvements are the fastest path to beating P75 benchmarks in this sector.
How does your site compare?
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