Webflow Website Benchmarks
Marketing and portfolio sites built on Webflow.
Median scores — Webflow
Score breakdown
SEO
+2 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
+2 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+3 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+3 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
+2 pts (6 mo)Clean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 6 dimensions improving.
+2 pts
+2 pts
+3 pts
+1 pts
+3 pts
+2 pts
Top-performing Webflow sites
Anonymised score profiles from the top quartile of audited webflow sites.
Score range
89–96 / 100
Custom code for CLS fix, optimized interactions, Finsweet lib
Score range
83–88 / 100
Global CDN, clean exported code, rich CMS schema
Score range
76–82 / 100
Lottie deferred, lazy BG video, semantic heading order
Key insights for Webflow
Webflow sites lead on design scores — the visual builder encourages craft and consistency.
CLS (Cumulative Layout Shift) is a common issue when using animations without reserved space.
SEO is good but CMS-driven sites need careful canonical and hreflang configuration.
How does your site compare?
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