Shopify Website Benchmarks
E-commerce stores running on the Shopify platform.
Median scores — Shopify
Score breakdown
SEO
+3 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
+2 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+3 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
stableClean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 5 dimensions improving.
+3 pts
+2 pts
+3 pts
+1 pts
+2 pts
0 pts
Top-performing Shopify sites
Anonymised score profiles from the top quartile of audited shopify sites.
Score range
88–95 / 100
Dawn theme, metafields for rich snippets, Lighthouse-tuned images
Score range
82–87 / 100
Custom Liquid, app scripts deferred, review schema
Score range
75–81 / 100
AVIF product images, section-based speed, HTTPS default
Key insights for Shopify
Shopify's default theme (Dawn) ships with solid performance — customised themes vary widely.
App scripts are the #1 performance killer; every third-party install adds HTTP requests.
Product and collection schema markup is often missing or misconfigured, leaving SEO gains on the table.
How does your site compare?
Enter your URL for a free audit in under 60 seconds — then see exactly where you stand against the Shopify benchmarks above.