Wix Website Benchmarks
Small business sites built on the Wix website builder.
Median scores — Wix
Score breakdown
SEO
+3 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
+1 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+2 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
+1 pts (6 mo)Clean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 6 dimensions improving.
+3 pts
+1 pts
+2 pts
+1 pts
+2 pts
+1 pts
Top-performing Wix sites
Anonymised score profiles from the top quartile of audited wix sites.
Score range
82–89 / 100
Wix Studio with custom performance budget, WebP images
Score range
75–81 / 100
Multilingual SEO, correct hreflang, minimal app installs
Score range
68–74 / 100
Booking widget optimized, HTTPS, phone/address schema
Key insights for Wix
Wix Studio sites score better than the legacy editor — switching is worth it for most sites.
Performance is constrained by the platform; minimise installed apps and use native Wix features.
SEO has improved significantly; structured data and meta customisation now match standalone CMS tools.
How does your site compare?
Enter your URL for a free audit in under 60 seconds — then see exactly where you stand against the Wix benchmarks above.