WooCommerce Website Benchmarks
E-commerce stores built on WordPress + WooCommerce.
Median scores — WooCommerce
Score breakdown
SEO
+2 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
-1 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+3 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
stableClean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 4 dimensions improving. 1 declining.
+2 pts
-1 pts
+3 pts
+1 pts
+2 pts
0 pts
Top-performing WooCommerce sites
Anonymised score profiles from the top quartile of audited woocommerce sites.
Score range
85–92 / 100
WooCommerce + Kadence, Redis object cache, CDN enabled
Score range
78–84 / 100
Product schema verified, cart page excluded from cache
Score range
70–77 / 100
HTTPS, clean meta for categories, minimal plugin stack
Key insights for WooCommerce
WooCommerce performance is highly hosting-dependent; managed hosts (Kinsta, WP Engine) score 15+ pts higher.
Cart and checkout pages need special SEO handling — exclude from sitemap, set noindex where appropriate.
Security scores improve dramatically by adding a WAF, keeping plugins updated, and using HTTPS + HSTS.
How does your site compare?
Enter your URL for a free audit in under 60 seconds — then see exactly where you stand against the WooCommerce benchmarks above.