SaaS / Software Website Benchmarks
Industry median scores across SEO, performance, accessibility, security, design, and technical health.
Median scores — SaaS / Software
Score breakdown
SEO
+3 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
+2 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+4 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
+3 pts (6 mo)Clean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 6 dimensions improving.
+3 pts
+2 pts
+4 pts
+1 pts
+2 pts
+3 pts
Platform breakdown
Common platforms used in this industry — see how each one benchmarks.
Top-performing SaaS / Software sites
Anonymised score profiles from the top quartile of audited saas / software sites.
Score range
91–98 / 100
Core Web Vitals optimised, full WCAG 2.1 AA, JSON-LD breadcrumbs
Score range
85–90 / 100
Open-graph tags, keyboard nav, security headers on all routes
Score range
79–84 / 100
Lazy-loaded images, sitemap submitted to GSC, CSP header
Key insights for SaaS / Software
SaaS sites consistently out-perform other sectors on SEO and performance.
Accessibility remains a gap — dashboards often sacrifice contrast ratio and keyboard support.
Technical health is strong; most SaaS teams invest in schema markup and canonical hygiene.
How does your site compare?
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