E-commerce Website Benchmarks
Industry median scores across SEO, performance, accessibility, security, design, and technical health.
Median scores — E-commerce
Score breakdown
SEO
+2 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
-1 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+3 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
stableClean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 4 dimensions improving. 1 declining.
+2 pts
-1 pts
+3 pts
+1 pts
+2 pts
0 pts
Platform breakdown
Common platforms used in this industry — see how each one benchmarks.
Top-performing E-commerce sites
Anonymised score profiles from the top quartile of audited e-commerce sites.
Score range
88–95 / 100
Product schema markup, image compression, HTTPS + CSP
Score range
81–87 / 100
Fast checkout page, clean heading structure, no mixed content
Score range
76–80 / 100
Mobile-first design, canonical tags on all product pages
Key insights for E-commerce
Product page SEO (titles, descriptions, structured data) is the single biggest differentiator.
Performance is the weakest area — heavy image galleries and third-party scripts are the main culprits.
Security scores vary widely; HTTPS and CSP headers are table stakes that many sites still miss.
How does your site compare?
Enter your URL for a free audit in under 60 seconds — then see exactly where you stand against the E-commerce benchmarks above.