WordPress Website Benchmarks
Sites built on WordPress CMS, covering blogs, news, and content publishers.
Median scores — WordPress
Score breakdown
SEO
+2 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
-2 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+2 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+1 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
stableClean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 4 dimensions improving. 1 declining.
+2 pts
-2 pts
+2 pts
+1 pts
+1 pts
0 pts
Top-performing WordPress sites
Anonymised score profiles from the top quartile of audited wordpress sites.
Score range
86–94 / 100
Custom theme with dequeued unused CSS, object cache, image CDN
Score range
79–85 / 100
WP Rocket + ShortPixel, Yoast SEO full setup, HTTPS
Score range
72–78 / 100
Minimal plugin stack, lazy load enabled, clean permalink structure
Key insights for WordPress
WordPress sites have strong SEO when using a full SEO plugin (Yoast, Rank Math) — the difference is stark.
Performance is the Achilles heel: plugin bloat, unoptimised images, and shared hosting drag scores down.
Switching to a lightweight theme and a caching plugin (WP Rocket, W3TC) typically adds 10+ performance points.
How does your site compare?
Enter your URL for a free audit in under 60 seconds — then see exactly where you stand against the WordPress benchmarks above.