Local Business Website Benchmarks
Industry median scores across SEO, performance, accessibility, security, design, and technical health.
Median scores — Local Business
Score breakdown
SEO
+3 pts (6 mo)Meta tags, heading structure, content quality, and search-engine discoverability.
Performance
+2 pts (6 mo)Page load speed, Core Web Vitals, server response time, and resource efficiency.
Accessibility
+2 pts (6 mo)Keyboard navigation, ARIA labels, colour contrast, and WCAG 2.1 compliance.
Security
+1 pts (6 mo)HTTPS, security headers, mixed content, and vulnerability exposure.
Design
+2 pts (6 mo)Visual hierarchy, spacing, typography, mobile responsiveness, and brand consistency.
Technical
+1 pts (6 mo)Clean HTML, schema markup, canonical tags, robots.txt, and crawl health.
6-month score trend
Change in median score compared to six months ago. 6 dimensions improving.
+3 pts
+2 pts
+2 pts
+1 pts
+2 pts
+1 pts
Platform breakdown
Common platforms used in this industry — see how each one benchmarks.
Top-performing Local Business sites
Anonymised score profiles from the top quartile of audited local business sites.
Score range
85–92 / 100
LocalBusiness schema, Google Maps embed, fast hosting
Score range
78–84 / 100
NAP consistency, mobile viewport, HTTPS with HSTS
Score range
70–77 / 100
Review schema, phone click-to-call, small image payloads
Key insights for Local Business
Local business sites score lowest overall — many are built on drag-and-drop builders.
SEO is the most critical gap: missing GMB schema, no location pages, and thin content.
Security is surprisingly decent — most modern website builders enforce HTTPS by default.
How does your site compare?
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